Revenue

Revenue is the total amount of money generated by a business from the sale of goods, services, or other sources during a specific period, before any expenses or costs are deducted; it represents the “top line” on financial statements and is a fundamental measure of a company’s sales performance and growth. Operating revenue comes from core business activities, while non-operating revenue arises from secondary sources such as interest, dividends, or asset sales—both types together make up overall revenue.